When customers have a bad service experience, they don’t just get mad; most of the time they try to get even. A recent survey by ClickFox took a close look at what the repercussions are of a bad customer service experience. While 52 percent of disgruntled customers spout off to family and friends, an even more astounding 32 percent altogether will stop doing business with the company that wronged them. And when customers take to social media to air their ire, more than 60 percent of consumers are influenced by these detrimental comments.
There’s a whole new school of loyalty that companies need to enroll in — and fast. It’s no longer good enough to sit around and wait for a bad customer experience to happen, and then react. Companies need to catch support disasters way before they happen.